02 · Color play
CHEERYEP
Our strongest brand in eye makeup — 171 of our 197 eye SKUs are CHEERYEP. IP-collaboration palettes and 133 single shades for the eye, plus blush, highlighter, contour and brow powder. Magnetic build-your-own palette — fits S, M and L pans. More than 155 single shades sold individually — build your own palette.
New chapter · Pillow Gem Collection
Tied by Dreams — Wrapped in Love.
CHEERYEP’s newest campaign for the premium Pillow Gem line — satin-pillow cases set with a gemstone, sold as a full gift box. The new-chapter drop arrives soon; wholesale pre-orders are open.
- In stock now: eyeshadow SE01 · SE02 · SE03 · highlighter SH01 · SH02 · SH03
- Jewel-case packaging — a strong gifting line with premium margins
- New-chapter gift sets — pre-order, first allocation is limited
- Minimum 10 units per SKU
Over 100 single shades · sold individually
Buyers build their own palette.
They pick shade by shade and drop the pans into a magnetic case. Your shop never has to stock a whole palette to sell one colour — reorder only what moves.
- E, U (Luminous) and Chameleon single eyeshadows, plus the G-series refillable cream
- Magnetic cases in 1, 4 and 8 slots — refillable
- S, M and L pans share the same case
- Minimum 10 pieces per SKU
14 palettes · flagship line
The 16-shade palette.
One palette covers a whole season. Five colour families and four finishes in a single tray — a first-time buyer needs nothing else to start.
- 16 shades per palette · 15g
- 5 colour families · 4 finishes
- Limited IP-collaboration editions
61 SKUs · blush · contour · highlight
A whole face, one tone.
Baked single-shade blush, a 12-pan palette that covers the full face, and a multi-use cream for cheeks and lips. Sold individually, the same way the eye range is.
- 10 baked single-shade blushes
- 6 highlights · 4 contours, sold individually
- 12-pan palette and a compact multi-use palette
U-Series Luminous · baked
Glitter that stays put.
Baked at low temperature so the glitter grips the powder base. Dry application gives a soft wash; wet application builds a dense metallic layer.
- U-Series Luminous · 14 shades, sold individually
- Same magnetic case as the other single-shade lines
Product range
CHEERYEP product lines
251 SKUs · 33 product lines
Eye — 172 SKUs, our strongest category
Refillable Multi-Purpose Cream29 shades · eye, cheek and lip
Cream texture — the same pan fits the magnetic case
Shades: G800–G828
E-Series Single Eyeshadow82 shades · our widest single-shade range
Matte, satin and shimmer finishes
Shades: E005–E040 · E045–E078 · E080–E091
Chameleon Single Eyeshadow8 shades · duochrome shift
Shades: E001–E004 · E041–E044
U-Series Single Eyeshadow14 shades · Northern Trail collection
Shades: U001–U014
16-Shade Eyeshadow Palette12 palettes · flagship line
Palettes: Improvise · Heart Thief · Euphoria · Ambition · Focus · Monologue · Instinct · Authentic · Elated · Admire · Fleeting Life
16-Shade Palette — IP EditionCollaboration · limited run
Palettes: First Heart · Favourite
4-Pan Eyeshadow Palette11 palettes · compact, easy to sell
Palettes: Caramel Milk Brown · Pine Forest Dusk · Scarlet Gothic · Mint Mambo …
Liquid Eyeshadow4 shades · fine shimmer, blends easily
Fox collection · sold individually
Liquid EyelinerFine tip · crisp line
Shades: Black · Lost · Fallen
All-in-One Face Palette3 palettes · eye, cheek and contour in one
Palettes: Soft Dream …
Cheek & Contour — 61 SKUs
Snake Year Multi-Use Balm20 shades · cheeks and lips
Shades: G800–G819
Cold Brew Blush9 shades · deep, wearable tones
Shades: C700 · C702 · C704 · C705 · C706 · C707 · C708 · C709 · C710
12-Pan Face Palette9 palettes · a full face in one palette
Eye, cheek and contour together
L-Size Blush & Duo PaletteLarge pan · two-pan palette
Includes New Blush C714 · C715
Lip & Base — 15 SKUs
Pillow Gem Highlighting PowderPremium line · ultra-fine shimmer
SH01 · SH02 · SH03
Gemstone case — sells well as a gift
Pillow Gem Eye ShadowPremium line · gemstone case
SE01 · SE02 · SE03
A step-up line — buyers pick it for gifting
Solid Lip Gloss6 shades · stick format, easy to carry
Teardrop collection · sold individually
Dual-End Lip Crayon5 shades · nude tones, IP edition
Shades: DM01 · DM02 · DM03 · DM04 · DM05
Lip Serum Oil2 SKUs · glossy, non-sticky
Caramel collection · pairs well with matte lip
Cushion Foundation13g + two 13g refills
Tone: 02# Ivory · suits light to nude skin
Other lines in the CHEERYEP range
- E-Series Single Eyeshadow — 12 shades (E080–E091) · Chameleon Single Eyeshadow — 8 shades (E001–E044)
- DIY Magnetic Palettes — 1-slot · 4-slot · 8-slot, so customers assemble palettes from single shades
- Foil Eyeshadow Gift Set · Matte Lip Mud · Multi-Use Lip & Cheek Cream (Peach Velvet · Goose Down)
- Pen-Style Eyeliner · Shimmer Single Eyeshadow (secondary line)
Full wholesale catalogue — 251 CHEERYEP SKUs
This page covers 33 product lines. The wholesale catalogue carries all 251 CHEERYEP SKUs with a photo of every shade — particularly useful for the 155-shade self-assembly range, where buyers choose from real product images.
Request CHEERYEP wholesale pricing
Authentic goods with brand authorization letters and Vietnamese cosmetic notification numbers. Minimum 10 pieces per SKU, mixed orders from 50 pieces.