02 · Color play
CHEERYEP
Our strongest brand in eye makeup — 147 of our 173 eye SKUs are CHEERYEP. IP-collaboration palettes and 127 single shades for the eye, plus blush, highlighter, contour and brow powder. Magnetic build-your-own palette — fits S, M and L pans. 149 single shades sold individually — build your own palette.
New chapter · Pillow Gem Collection
Tied by Dreams — Wrapped in Love.
CHEERYEP’s newest campaign for the premium Pillow Gem line — satin-pillow cases set with a gemstone, sold as a full gift box. The new-chapter drop arrives soon — pre-orders are open.
- In stock now: eyeshadow SE01 · SE02 · SE03 · highlighter SH01 · SH02 · SH03
- Jewel-case packaging — made for gifting
- New-chapter gift sets — pre-order now, the first drop is limited
- Buy a single piece, or mix 10 for the group price
Over 100 single shades · sold individually
Build your own palette.
Pick shade by shade and drop the pans into a magnetic case. You never have to buy a whole palette for one colour — add only the shades you actually wear, and swap them out as you go.
- E, U (Luminous) and Chameleon single eyeshadows, plus the G-series refillable cream
- Magnetic cases in 1, 4 and 8 slots — refillable
- S, M and L pans share the same case
- Buy one shade, or mix 10 for the group price
13 palettes · flagship line
The 16-shade palette.
One palette covers a whole season. Five colour families and four finishes in a single tray — if you are just starting out, you need nothing else.
- 16 shades per palette · 15g
- 5 colour families · 4 finishes
- Limited IP-collaboration editions
38 SKUs · blush · contour · highlight
A whole face, one tone.
Baked single-shade blush, highlighter and contour, plus a solid multi-use palette for cheeks and lips. Sold individually, the same way the eye range is.
- 10 baked single-shade blushes
- 6 highlights · 4 contours, sold individually
- Solid multi-use palette for cheeks and lips
U-Series Luminous · baked
Glitter that stays put.
Baked at low temperature so the glitter grips the powder base. Dry application gives a soft wash; wet application builds a dense metallic layer.
- U-Series Luminous · 14 shades, sold individually
- Same magnetic case as the other single-shade lines
Product range
CHEERYEP product lines
196 SKUs · eye, cheek and the Pillow Gem line
Eye — 147 SKUs, our strongest category
Refillable Multi-Purpose Cream29 shades · eye, cheek and lip
Cream texture — the same pan fits the magnetic case
Shades: G800–G828
E-Series Single Eyeshadow77 shades · our widest single-shade range
Matte, satin and shimmer finishes
Shade codes E005–E091 · every shade photographed on the product page
Chameleon Single Eyeshadow8 shades · duochrome shift
Shades: E001–E004 · E041–E044
U-Series Single Eyeshadow14 shades · Northern Trail collection
Shades: U001–U014
16-Shade Eyeshadow Palette11 palettes · flagship line
Palettes: Improvise · Heart Thief · Euphoria · Ambition · Focus · Monologue · Instinct · Authentic · Elated · Admire · Fleeting Life
16-Shade Palette — IP Edition2 palettes · collaboration, limited run
Palettes: First Heart · Favourite
Cheek & Contour — 38 SKUs
Snake Year Multi-Use Balm20 shades · cheeks and lips
Shades: G800–G819
Cold Brew Blush9 shades · deep, wearable tones
Shades: C700 · C702 · C704 · C705 · C706 · C707 · C708 · C709 · C710
Pillow Gem — premium line, 6 SKUs
Pillow Gem Highlighting PowderPremium line · ultra-fine shimmer
SH01 · SH02 · SH03
Gemstone case — made for gifting
Pillow Gem Eye ShadowPremium line · gemstone case
SE01 · SE02 · SE03
A step-up line — the one to pick as a gift
Other lines in the CHEERYEP range
- DIY Magnetic Palettes — 1-slot · 4-slot · 8-slot, so you can assemble a palette from single shades
- Single Highlight · Contour · Brow Powder — sold individually, same magnetic pans as the eyeshadows
- Solid Multi-Use Palette · Refillable Multi-Purpose Cream — one product for cheeks and lips
See every shade on the product pages
This page shows the main lines. Every one of the 196 CHEERYEP SKUs is on the product page with its own photo and list price — especially handy for the 149 single shades, where you pick from real product images. Buy a single piece, or mix 10 for the group price.
Buy authentic CHEERYEP
Authentic goods with brand authorisation letters and Vietnamese cosmetic notification numbers. Buy a single piece at the list price, or mix any 10 products for the group price.